本文发表在 rolia.net 枫下论坛（5）网络行销的主要统计数据

2000年世界直销协会联盟中，销售额超10亿美金或经销商超100万的国家和地区

sales(Billion) salesmen

Argentina: 1.19 476,000
Australia:（1997） 1.2 650,000
Brazil: 2.92 1,164,000
Canada: 0.86 1,002,000
France: （1998） 3.57 200,000
Gemmany: 2.83 353,000
Indonesia: 0.3 4,172,000
Italy: 1.71 262,000
Japan: 28.42 2,000,000
Korea: 2.5 2,015,000
Malaysia: 0.43 3,000,000
Mexico: 2.65 1,765,000
Philippines 0.3 2,000,000
Taiwan: 1.2 2,900,000
Thailand 0.44 3,200,000
United Kingdom: 1.88 521,000
Unite State: 25.57 11,000,000

从上面的数据可以看出， 亚洲国家（除日本以外）的特点是经销商众多，销售额却不高，是否与亚洲国家人口多，但消费水平低的现实有关？
还是只喜欢发展团队，不懂得也不愿意销售？
在加拿大的中国人做网络行销也是一样的通病。


美国直销协会的2000年的10 项统计数据： （http://www.dsa.org/research/numbers.htm）

(1) Retail Sales: $25.57 Billion

(2) Salespeople: 11.0 Million

(3) Product:
Home/family care products 33.7%
Personal care products 26.4%
Services/other 16.9%
Wellness 16.5%
Leisure/educational 6.5%

(4) Sell method:

Face-to-Face Selling 78.2%
Remote Selling 21.8%

(5) Gender:

Female 72.5%
Male 27.5%

(6) Age

25~34 22%
35~44 30%
45~54 24%
55~64 12%
other 12%

(7) Education
Less than High School 3%
High school graduate 23%
some college 30%
Associate degree 9%
college degree 25%
Post-Graduate 10%

(8) Hours per week
Less than 30 81.6%
30-39 8.6%
40 or more 9.8%

(9) Average Percent of Time Spent on

Selling the product 43%
Administration/paperwork 25%
Recruiting/Sponsoring 19%
Other 13%

(10)Main Reason for Becoming A Direct Sales Representative

Additional income 32%
Believe in the product/good product 20%
Discount/wholesale/free products 10%
Liked the presentation/organization/people 3%
Be able to stay at home with children/parent 3%
Personally use the product 3%
Flexibility 3%
Asked by relative 3%
To be able to get the product more easily 3%
Other 20%


上面的数据显示： 越来越多的受过高等教育的人，特别是三四十岁这个黄金年龄段的人，经历了一定的社会磨练，选择网络行销行业作为一种低风险投资的方式，利用业余时间学习做生意的各种技能，广交朋友，全面提高个人素质，也可以为以后做其他生意建立基础，摆脱受雇于人，毫无保障的打工生涯。更多精彩文章及讨论，请光临枫下论坛 rolia.net